Monday, May 16, 2011
What's In a Name
Who doesn't love the romantic notion of being housebound in a violent storm with a warm beverage, good book, candles lit and some mellow or sultry jazz on the hi-fi? If I had half a brain for marketing I would have ripped off the cover below and called my latest cd "Summer Storm Jazz" or "Jazz to Snuggle Up By". (Don't be surprised if I actually try this in the future...)
It doesn't seem to matter much what the cd actually contains. For instance - there's only one tune in "Stormy Weekend Jazz" that alludes to it's theme (It's A Rainy Day - Lena Horne). 2 of the 3 discs have their own titles - "Music for Body and Soul" & "Jazz Greats". That is the wonderful thing about jazz - it already evokes it's own mood by name; and you can couple it with nearly any time, season or function and it will 'work' for someone who just happens to be in the jazz mood.
I saw these and other box sets being sold at Staples, and I thought - "Suckers". The price was barely resistible, but I passed on principle. Just a month later I received it anyway, as a present from a very well-meaning relative. Part of me was glad, and I listened to it on, you guessed it, a stormy weekend - hardly a rare occurrence on Long Island. I haven't listened since; but I never forgot that I had it, what the cover looked like, what it was called or the personal mood it evinced from me. Somebody at the Madacy Entertainment Group got a big ol' bonus that Christmas, I'm sure.
We'll get to that "Summer Jazz" one next time - it's got much more than a snazzy cover... - KM